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News + Insights

On the Road: Ketra Rolls into Beverly Hills for the 2019 Verified Luxury Summit

Every industry has its seminal red carpet event: Oscars, Grammys, Emmys. For hospitality, this event is Verified: The Forbes Travel Guide Luxury Summit. And together with Lutron Electronics, this year, Ketra got to make our debut.

Ketra Airstream_Two color temperatures

The celebration took place at the Beverly Hilton on February 26th and 27th. Lutron was once again named the official Brand Partner for Lighting, Shades & Controls, and Ketra was invited to showcase our high quality lighting system. What better way to turn heads than to transform a vintage Airstream—an icon of style, innovation, and ingenuity—into a custom mobile Lutron and Ketra showroom?

And that’s exactly what we did.

We made the 2,500-mile road trip all the way from New Jersey out to the 90210 (with an obligatory stretch on Route 66), finally rolling into a star-studded scene of the most forward-thinking leaders in hospitality. There we treated guests to an immersive and dazzling light experience that was gorgeous, inspiring, and visionary—just like the event itself.

Demo inside the airstream with Ketra lighting

Thank you Lutron for rolling the red carpet our way, and to Mode Green for creating a memorable mobile experience. We were so proud to show the industry’s movers and shakers what the most advanced natural lighting system in the world can do.