On the sustainability side, LEED Gold certification requires careful planning and specific standards for lighting and other physical systems. And given their larger-than-life creative energy, channeling the spirit of SXSW and Austin through light would require an exceptional combination of advanced technology and artistic design.
Creative shapes combined with Ketra’s tunable, High Def Palette of colors were the plan for delivering a carefully curated space that shines. Fixtures illuminate a series of triangular cutouts in the ceiling with wooden slats over them that bring to mind guitar strings over a sound hole, while a swath of backlit SXSW logos shine as wall installations. Both the G2 cove lights and the logo wall are set to change color every 30 seconds, so anyone who sits in the lobby for even five minutes will see a wide spectrum of beautiful, true colors.
Visitors to the SXSW Center lobby enjoy a vibrant but relaxed look and feel that reflects the innovative spirit of SXSW and Austin. Functioning as a gathering place to foster creativity and encourage the mix of ideas between tenants and guests, the activated space offers both indoor and outdoor work areas. In addition to the energizing atmosphere achieved through the colorful lighting, the lobby’s coffee bar offers a menu of drinks and grab and go meals, making it an ideal place to grab a morning coffee or a midday snack — and serve as an inspiring hub for 24-hour-a-day creative expression.