GroupM, the world’s leading media investment management group, is responsible for every one in three ads globally. When the powerhouse company decided to create a new headquarters at 3 World Trade Center, the design team established 3 goals: create an open, bright work environment, encourage collaboration across teams, and provide a state-of-the-art workplace for employees.
Ketra was selected for its wide range of tunable white and colored light, adding a new level of personalization to team collaboration spaces. Ketra's color tunable lamps are artfully housed in custom cube pendants that hang above a central hub for informal gatherings. The GroupM workplace team is able to adjust the light, so it always strikes the right mood throughout the day and during special events.
Project photography by Eric Laignel.