GroupM, the world’s leading media investment management group, is responsible for every one in three ads globally. When the powerhouse company decided to create a new headquarters at 3 World Trade Center, the design team established 3 goals: create an open, bright work environment, encourage collaboration across teams, and provide a state-of-the-art workplace for employees.
Ketra was selected for its wide range of tunable white and colored light, adding a new level of personalization to team collaboration spaces. Ketra's color tunable lamps are artfully housed in custom cube pendants that hang above a central hub for informal gatherings. The GroupM workplace team is able to adjust the light, so it always strikes the right mood throughout the day and during special events.