One thing art collectors and designers can all agree on is that illuminating fine art in the home is as important as the artwork selection itself.
The quality and placement of the light is key, but there is a new tool that lets designers shape how color is reflected off an object, showcasing it exactly as the artist intended. We call this unique capability “vibrancy", and we show you how it works in the video below.
With vibrancy, we are changing the recipe of white light to bring an object's nuanced colors and details to life, transforming how it appears to the human eye.
To showcase vibrancy, Ketra partnered with Elle Decor to host a “Light+Art” cocktail reception for interior designers, so they could experience how lighting can be used to transform art. Watch the video recap to see what our guests experienced.
The theme of the event was brought to life with a pop-up gallery in our New York showroom, where we installed a collection of vibrant, contemporary paintings by Brooklyn-based artist, Sebastian Vallejo. After our co-host Parker Bowie Larson, Style Director at Elle Decor introduced the room of interior designers to Ketra, we kicked off the immersive demonstratio