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Group M

Color Tunable Light for a Bright, Modern Workplace
Location
Manhattan, NY
Architect
Lighting Designer

GroupM, the world’s leading media investment management group, is responsible for every one in three ads globally. When the powerhouse company decided to create a new headquarters at 3 World Trade Center, the design team established 3 goals: create an open, bright work environment, encourage collaboration across teams, and provide a state-of-the-art workplace for employees.

Ketra was selected for its wide range of tunable white and colored light, adding a new level of personalization to team collaboration spaces. Ketra's color tunable lamps are artfully housed in custom cube pendants that hang above a central hub for informal gatherings. The GroupM workplace team is able to adjust the light, so it always strikes the right mood throughout the day and during special events.

GroupM_small
"Ketra is spot on, the system provides us with the exact functions we were looking for in a lighting system."
Floyd Primavera
Director of Facilities, GroupM New York
Products Used
A20 Lamp
G2 Linear
N3 Satellite
N4 Hub
X2 Keypad

Project photography by Eric Laignel.