For the first time in Mexico, Ketra light illuminates five cutting-edge art installations at Cuernavaca’s Museo Morelense de Arte Contemporáneo Juan Soriano (MMAC). In partnership with IALD Mexico, Mexico’s Ministry of Tourism and Culture, and the museum itself, IN-VISIBLE features six light installations, five of which incorporate Ketra technology to offer artists an unlimited palette of colors, intensities, directionality, and control to help them realize their creative visions. Running from May-August 2021, this extraordinary collection celebrates light's flexibility to create powerful and thought-provoking experiences.
As museum guests move into the space, a vast diversity of the human imagination is on full display. Light is the unifying element, the common thread, and within that theme every artist reflects their perspective of this natural force through their own unique lens. With Ketra as a tool, every choice for fulfilling individual artistic vision was at their disposal, from controlling color and intensity to programming precise timing and sequencing. By incorporating additional materials to interact with the light—and sometimes including interaction from the attendees themselves—the artists delivered an experience unlike anything museum visitors had ever seen before.